Rook -- for the record , you are correct. The AD is simply a beancounter, not an AD. He wants $$$$$$$$$$$$ no matter how he gets it -- stupid businessmen buying up big blocks of tickets but not getting anyone to use them. He does nothing for the fan base and schedules poor games for them to see.
Fever is also correct -- show you can consistently beat the MVFC best and not lose to weenie teams and the fans will come. But the fact is, they are picked for 4th this year. And played weenie teams early and the probable cellar dweller early too.
The reality is, YSU is viewed as a second rate program run by a third rate athletic dept. So, 11K should look like more than half a full stadium and not the 3-4K its been. I don't see YSU beating the top teams and with bad weather coming up, Ohio St., etc, I don't see butts in seats being great. But the AD doesn't care. He is counting his beans.