Nation,
About four years ago, sports-related figures that were reported to the government became available. I wished that I had saved these, but I didn't. That is how we learned that the loge revenue surpassed the ticket receipts in any given year.
As far as how much money we make on a single game, that 67k figure does not hold up. Let's figure a crowd of 13k.
Start with about 5,000 season ticket holders (used to be over 6k, tanked under Wolford, then recovered under Pelini, or so I am told.) Say half of them (2500) pay full price which is $18....that is 45k. The rest get university discounts which is half-price....that is 22.5k more.
Include 1,000 students which is 0. Then add 7,000 non-season ticket individual game buyers. Say 6,000 buying reserved seats....108k, and 1,000 purchasing general admission....about 16k
That comes out to over 191k, not counting concessions or advertising. So I think that your 200k estimate is more accurate than the figure reported in that report. And, of course, that does not count the loges.