My own observation...
Wolford alienated a lot of fans. He brought excitement at first and then continually failed to finish the seasons off, while being rude and ignorant. Fans seemed to give up on the hope that they would ever return to what they were in the 90's, which is obviously quite lofty.
I was around in the 90's and with Heacock and then Wolf... Heacock slowly lost fans but with Wolf it expedited the process, in my opinion. He recruited good talent, talked a big game, and failed. Then always put blame on others. Coaching makes a world of difference, and we're seeing it this year.