The author made two very clear points: we lead the Horizon League in NIL and we are 13th in all of DI in NIL. Perhaps his information is inaccurate, but that is the meaning that he was trying to convey.
I believe the first assertion. Keep in mind that the Horizon League largely consists of schools located in big cities. In those places, the sporting public follows the professional teams or perhaps a nearby DI power. Only alumni care about their Horizon League sports programs. Conversely our business community loves to support YSU athletics (and the tax breaks that come with their donations.) I expect that we will always lead the Horizon League in NIL.
The statement that we are 13th nationally in NIL is so odd that it can probably be dismissed. Do keep in mind however that NIL has nothing to do with our athletic budget. It is private payments and sponsorship opportunities that go directly to our athletes.